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Business Plan Exec. Summary is Key

Business Plan Exec. Summary is Key

Your business plan should have a clear and concise executive summary.  It needs to be succinct and to the point because often times investors will not look past this document.  You need to include all of the key data regarding your company and what you are looking to achieve.  It should start out with a description of your business including an overview of your market and how your product and/or service will compete.  Be sure to show your distinct competencies and differentiators.  Be very clear about the required funding and how you plan to invest those dollars.  Don’t forget to profile your management team because at the end of the day you need to be able to give investors confidence that you have the team in place to drive the company to success.

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